cor­po­rate iden­ti­ty insti­tute projects are devel­oped and exe­cut­ed in coop­er­a­tion with inter­nal and exter­nal part­ners. This can cov­er clas­si­cal third-par­ty fund­ed projects but also diplo­ma final papers or master’s the­sis.

    Research and prac­tice fields:
  • His­tor­i­cal devel­op­ment
  • The con­cept of iden­ti­ty in an eco­nom­ic and cor­po­rate con­text
  • Process-relat­ed approach­es
  • Qual­i­ty cri­te­ria for achiev­ing excel­lent work­ing results
  • Com­par­ing CI glob­al­ly; stan­dards and direc­tives
  • Cul­tur­al­ly based design
  • Eval­u­a­tion sys­tem for agen­cies and com­pa­nies