corporate identity institute projects are developed and executed in cooperation with internal and external partners. This can cover classical third-party funded projects but also diploma final papers or master’s thesis.

    Research and practice fields:

  • Historical development
  • The concept of identity in an economic and corporate context
  • Process-related approaches
  • Quality criteria for achieving excellent working results
  • Comparing CI globally; standards and directives
  • Culturally based design
  • Evaluation system for agencies and companies