The cor­po­rate iden­ti­ty insti­tute pro­motes research, the­o­ret­i­cal analy­sis and acts as an inter­na­tion­al research forum. It con­cerns itself with the devel­op­ment and per­cep­tion of cor­po­rate iden­ti­ties. The role of the insti­tute is to reflect crit­i­cal­ly on past devel­op­ments as well as the cur­rent sit­u­a­tion and to antic­i­pate future poten­tial developments.