The corporate identity institute is headed up by Prof. Robert Paulmann and cooperates closely with Bielefeld University of Applied Sciences. Based on this structure, the institute constitutes on the one hand an extension of the educational side while at the same time providing a working and communication platform for external experts and interested parties.

Even though “Corporate Identity” has been known about for decades, so far there are very few CI-based research institutes. Academic work to date has been mainly limited to individual aspects of corporate identity. There has been no holistic view, but this is very relevant for classification and evaluation.