The cor­po­rate iden­ti­ty insti­tute is head­ed up by Prof. Robert Paul­mann and coop­er­ates close­ly with Biele­feld Uni­ver­si­ty of Applied Sci­ences. Based on this struc­ture, the insti­tute con­sti­tutes on the one hand an exten­sion of the edu­ca­tion­al side while at the same time pro­vid­ing a work­ing and com­mu­ni­ca­tion plat­form for exter­nal experts and inter­est­ed par­ties.

Even though “Cor­po­rate Iden­ti­ty” has been known about for decades, so far there are very few CI-based research insti­tutes. Aca­d­e­m­ic work to date has been main­ly lim­it­ed to indi­vid­ual aspects of cor­po­rate iden­ti­ty. There has been no holis­tic view, but this is very rel­e­vant for clas­si­fi­ca­tion and eval­u­a­tion.